What is PPC?
PPC or Pay Per Click is one of the tools you can use to promote a business in the online World. The PPC Model works in a very simple way and this is why it is so popular. In short, you run your ads and you pay when someone clicks on your ad.
If you are new to PPC, you can also read my previous article ppc tips for beginners to get an idea of how you can better utilize PPC for a higher ROI.
Benefits of PPC Advertising
The purpose of this article is to outline the benefits of PPC for small businesses from a business perspective so that you can decide if this is something to use as part of your search engine marketing strategy.
- Fast Results
- Measurable results
- No dependency on SEO or Google Algorithmic changes
- Reach the right audience
- Take advantage of business opportunities
- Brand recognition
- Open your doors to local customers
- Budget Friendly
- It’s a great tool to test your marketing strategies for other mediums
- Rich Functionality and Reporting